Welcome to the first Skål Newsletter of the year!

Happy New Year, dear Skålleagues! 

As we step into a brand-new year filled with possibilities and opportunities, we are thrilled to bring you the first edition of our newsletter for this year.

Whether you have been with us for a while or are joining us for the first time, we are excited to have you on this journey.

A Fresh Start

The beginning of the year is a time for reflection, goal-setting, and renewal. It is also an excellent opportunity to look ahead and plan for what’s to come. In this spirit, we have curated a range of content to inspire, inform, and energize you for the months ahead. Expect insights, updates, and plenty of resources to help you make the most of 2025.

What’s New This Year

We are committed to making this newsletter your go-to source for valuable information and inspiration. Here is a sneak peek at what you can expect:

• Image: Promote Skål International, stand out from the crowd, reach more of our audience and build a memorable brand with pro-looking marketing visuals.

• Technology & Sustainability: Present how technology is changing the Hospitality and travel Industry, envisioning the future of technology integration for accessible hospitality and tourism.

• Education: Education as a way to sustain the tourism and hospitality industry, future collaborations with different top institutes and hotels schools worldwide. 

• Skål History:  With the collaboration of our Honorary President Skålleague Antonio García del Valle and his invaluable contributions over the years to the management and preservation of the association's extensive collection of historical memories and records.

• Tourism and Hospitality Trends: AI innovation will be huge over the next years. The AI travel agent is getting closer, and travel companies will automate tasks long overdue for modernization. Slow Tourism, go slow be smart! Time is something precious, we need to make the most of it; it is time to slow down and enjoy the pleasure of unhurried travel.

Thank you for being part of Skål International

Your support and engagement mean the world to us. This year, we are more determined than ever to bring you meaningful content that resonates and adds value to your life. We would love to hear your feedback, suggestions, or any topics you would like us to cover in upcoming editions. Feel free to reach out!

Here’s to a fantastic year ahead filled with growth, learning, and success. Let’s make 2025 a year to remember, together.

SKÅL!

S Sundhet = Good health

K Karlek = Friendship

A Alder = Long life

L Lycka = Happiness

Georges Koch

Director (Chair)

Media, Public Relations, Branding and Marketing 

Armando Chaquiriand

Director (Co-Chair)

Media, Public Relations, Branding and Marketing