Webinar Wednesday, June 3rd Recording

Organized by Skål International Canada (more info on Skål International Canada Membership Information Resources page) 

Guest speaker: Frederic Gonzalo is a sought-after keynote speaker and trainer, with over 25 years of experience in the travel and hospitality sphere.

Webinar: How Travel Marketers could & should communicate moving forward

While there is still a lot of uncertainty amidst this COVID-19 pandemic across the globe, many destinations are slowly starting to shift gears as deconfinement is gradually taking place. Is it too soon to promote travel in this context? Is it enough to simply be inspirational for better times to come? 

There are many actions travel marketers ought to take right now to get ready for when demand will return in greater strides. In this 45 minute webinar, we will cover:

• The three pillars of an effective digital marketing approach for travel brands.

• What changes you should make to your website in this evolving context.

• How your email and newsletter efforts must adapt to the new reality.

• The importance of maintaining a dynamic presence on key social media platform.

Download the complete presentation transcript with supporting visuals: